Genuinely fast
Hand-coded HTML with no framework tax. Images are sized and lazy loaded, fonts preconnect, and nothing loads that the page does not need. Speed is a ranking factor and a conversion factor at the same time.
Websites & SEO
Small business web design built to sell, not just sit there.
Most small business sites are a brochure nobody reads. Yours should bring in work. Every one I build is written from scratch around your business, loads fast on a phone, and is ready for Google on day one.
lakeparkbicycles.com
E-Bikes & Bike Shop in North Palm Beach - Lake Park Bicycles
E-bikes from $649, doorstep tune-ups and rentals delivered across North Palm Beach and the Palm Beaches. Family-owned since 1975.
A+SEO score
on this build
on this build
0Page builders, plugins or themes. Hand coded, every line.
1-3Weeks from first conversation to live, for most sites.
25Years of marketing behind every decision on the page.
Free instant audit
See your site the way Google sees it.
Put your address in and a full report comes back in about thirty seconds. Speed, on-page SEO, mobile, security, and the things quietly costing you calls. No sales call needed to get it, and I will not chase you about it afterwards.
On-page SEOPage speedMobile
SecuritySocialFix list
What you get
Fast, custom, and pointed at one job: getting you work.
There is no template underneath. Every section exists because it earns its place, and everything is measured against whether it moves someone closer to calling you.
Built to be found
Real title tags and descriptions written for humans, clean heading structure, schema markup, a sitemap, and Search Console wired up. Not an SEO plugin bolted on afterwards.
Mobile first, not mobile tolerated
Most of your visitors arrive on a phone. The phone layout gets designed first, with a real menu, a sticky action bar, and tap targets sized for a thumb rather than a mouse.
You can edit it yourself
Most sites ship with a password protected portal where you change text, swap photos and add items without touching code and without a monthly platform fee.
Wired to your numbers
Analytics and Search Console connected from launch, with conversions actually tracked. If we cannot see which pages earn the calls, we are both guessing.
Nothing lost in a rebuild
If you already have a site, I back it up in full, map every ranking URL, and redirect it. Your legal pages, your history and your rankings all come across.
Custom designLoads fastSEO readyMobile first
Editable portalAnalytics wiredLegal pagesAccessible
What we build instead of WordPress, Wix or Squarespace
Not out of snobbery. Because of what each one costs you after launch, which is the part nobody shows you in the demo.
The WordPress alternative
WordPress is fine software carrying an unfair load: a theme, a page builder, and eleven plugins that each add a script to every page. That is where the four second load time comes from, and it is also the update treadmill, the security surface, and the reason a small edit sometimes breaks the layout. We ship hand-coded HTML and CSS. There is no plugin to update and nothing that can break itself while you sleep.
The Wix and Squarespace alternative
People usually come looking for a Wix alternative or a Squarespace alternative with the same complaint, so start here: both are genuinely good at getting something online this week, and neither gives you a web designer. The cost arrives later: you rent the site rather than own it, the markup is generated so there is a ceiling on speed and structure you cannot get past, and leaving means rebuilding. If you are testing an idea, use them. If the site is the front door of an established business, own it.
What hand-coded actually means
A page that ships only what it needs: no framework, no builder runtime, no unused CSS from a theme you are not using. Every image sized and served in a modern format, fonts preconnected, the largest element preloaded. It is not clever, it is the absence of weight, and it is why these pages tend to score in the nineties without anyone optimising them afterwards.
Website speed optimization services, on their own
If you are keeping the site you have, speed can be the whole engagement. The wins are the same almost every time: an oversized hero image, a slider nobody scrolls, three tracking scripts loading before the page paints, and a font blocking the first render. Core Web Vitals measured before and after, so you can see whether it worked rather than take our word for it.
Never fade in the thing you want ranked
A worked example, and it was our own mistake. A hero heading that animates in from transparent means Chrome refuses to count it as painted, which wrecks your Largest Contentful Paint even though the page looks instant to a human. It cost one of our builds six seconds of measured LCP. Animate movement above the fold, never opacity.
Small business, not enterprise pricing
This is built for small businesses in Florida and remotely: a few pages done properly, rather than a forty-page site nobody reads. We would rather talk you into a smaller site that works. See what it costs and how the care plan works.
Why it is faster and cheaper now
AI does the first 80%. My team perfects the last 20%.
The game has changed. AI now handles the heavy lifting, the scaffolding, the boilerplate, the first draft of everything. That frees my developers and creatives to spend their time where it actually matters.
Done by AI
The groundwork
Structure, scaffolding and first drafts, built in hours rather than weeks. This is the part that used to eat most of the budget on a traditional build, and it is the part you should no longer be paying an agency rate for.
Perfected by humans
The part that performs
Security, speed, optimization, SEO, and the craft that makes it premium. This is the fifth that decides whether the site actually earns you work, and it is where the time now goes.
How it goes
Four steps, and you are only needed for two of them.
01
Coffee
Thirty minutes, in person if you are near Lake Park, on Google Meet if you are not. I want to understand how you actually get customers today before I have any opinion about your website.
02
The audit
If you have a site, I back it up, crawl every URL, pull your analytics, and find what is working and what is quietly leaking. You get that as a written game plan whether or not you hire me.
03
The build
I write the site, you review it on a live link as it comes together rather than in a slide deck at the end. Copy, photos and structure get shaped while it is still cheap to change them.
04
Launch and watch
Redirects in place, analytics firing, sitemap submitted. Then we look at real numbers together instead of guessing, and fix what the data says to fix.
Questions
The ones I get asked most.
Do you use WordPress, Wix or Squarespace?
No. Every site is written by hand in HTML, CSS and JavaScript. Page builders ship a large amount of code you never asked for, which is the single most common reason a small business site loads slowly and struggles on Google. Hand coding costs me more time and costs you less every month.
Can you just make my existing site faster?
Often, yes, and it is the cheapest thing we do. Website speed optimization on its own is a real engagement: we measure Core Web Vitals, find what is blocking the first paint, and fix it, usually an oversized hero image, a slider, and tracking scripts loading too early. You get the before and after numbers. If the platform itself is the ceiling we will tell you that rather than charge you to discover it.
Is a hand-coded site harder to change later?
No, and this is the objection we hear most. You get a password-protected portal for the things that actually change: text, photographs, hours, prices, and adding or removing items. Structural changes come to us, the same as they would with an agency running your WordPress. The difference is that nothing updates itself overnight and breaks.
How long does a website take?
A focused small business site is usually live in one to three weeks. AI handles the groundwork in hours rather than weeks, which is what makes that pace possible without cutting corners on the parts that matter.
Will I be able to edit the site myself?
Yes. Most sites ship with a password protected editing portal where you change text, swap images, and add or remove items yourself. No code, and no monthly platform fee for the privilege.
What happens to my Google rankings if you rebuild my existing site?
Nothing, if it is done properly. Before anything is built I take a full backup of the current site, list every live URL, and either keep the same path or add a redirect. Your existing analytics property carries over so your history stays unbroken. Losing a ranking URL with no redirect is the one mistake I will not make.
Do you work with businesses outside Florida?
Yes. Local clients in Palm Beach County often prefer to meet in person, and everyone else works over Google Meet. The work is identical either way.
What does it cost?
It depends on what you actually need, which is why I will not quote you before we talk. If all you need is a simple site, I will happily point you at people who will look after you for a few hundred a month and take no cut for it. If there is real room to grow, that is the conversation I want to have.
Let's look at your site together.
Thirty minutes, no pitch. I will tell you what I would change and why, and you can do it yourself if you want to.
