Paid media that pays
Meta and Google, built and read by someone who has spent real budget and been accountable for the return. Most small business ad accounts are quietly wasting half their spend.
Plenty of people will build you a site for a few hundred dollars. That is not what this is. I look for a handful of businesses I can step inside, take real ownership of the growth, and push somewhere they could not get on their own.
If you already know exactly what you want built and just need hands, hire a freelancer and save your money. I will even point you at good ones. This is the other thing.
Every one starts with a conversationI am looking for businesses that will let me in far enough to actually change the outcome.
I have been a CMO, run e-commerce brands, and spent a great deal of my own money on ads. That is the difference between advice and experience. Based in Palm Beach County, and the only small business growth consultant in Florida you will meet who will tell you when the answer is to spend nothing.
Meta and Google, built and read by someone who has spent real budget and been accountable for the return. Most small business ad accounts are quietly wasting half their spend.
Shopify, merchandising, bundles, subscriptions, email and SMS. I run a store of my own, so this is not theory borrowed from a case study.
What people actually search, what your competitors are taking from you, and the pages that would win it back. Including what AI answers are now quietly eating.
Agents that answer the phone, automation that chases every quote. Used to remove real cost and recover real leads, not because it sounds modern.
Analytics wired properly and read out loud. I will tell you when something is not working, including when the thing not working is mine.
Sites, landing pages, funnels. Not the product, just the part of the plan that happens to need building. Nothing gets built without a reason.
Gustavo MitchellHow the money actually comes in, what you have tried, what you are quietly worried about. Thirty minutes. If I do not think I can move the needle, I will say so and point you somewhere better.
Your analytics, your ad accounts, your search position, your competitors, the path a customer takes from first click to paying you. You get that written up as a plan whether or not you hire me.
One or two numbers that matter, and what has to be true to move them. This is also where we settle how I am paid, which depends on the shape of the opportunity.
Not a monthly report and an invoice. In your accounts, on the calls that matter, building what needs building, and telling you plainly what the numbers are doing.
Thirty minutes, no pitch and no deck. Tell me how your business makes money and I will tell you honestly where I think the room is.