I do not sell packages, because businesses are not packages. What we agree depends on how deep you want me in and how much room there is to grow. Here is the honest version of all three.
A defined piece of work with a start and an end. A site, a funnel, an ad account rebuild, an audit with a plan you can run yourself. Fixed price, agreed before anything starts.
Best when you know what you need and want it done properly once.
I am part of your business on an ongoing basis. Ads, SEO, email, automation, the site, and the thinking behind all of it. The scope flexes with what the numbers say needs attention.
Best when you want the growth handled rather than managed.
Little or nothing up front. I take a share of the growth we create together. It is the arrangement I want most, and the one I am most selective about, because I am betting my own time on the outcome.
Best when there is real headroom and we both believe it.
If I win, it is because you won first. That is the whole idea behind the third one.
I would love to say yes to everyone on a share of growth. I cannot, and anyone who tells you otherwise is selling something.
If we cannot both see clearly what changed and agree that it was the work, a performance deal turns into an argument later. Some businesses simply are not instrumented for it yet, and fixing that comes first.
A share of a business that is already at its ceiling is worth nothing to me and costs you upside for no reason. You would be better off paying a fee.
If I triple your leads and you cannot answer the phone, I have made your life worse. Sometimes the first work is capacity, not demand.
This arrangement means a lot of contact. If it is not a good fit personally, a clean fee is better for both of us.
Every build can carry one, and most do. This is the unglamorous part that decides whether a site is still working in three years.
Hosting, the domain and SSL, uptime monitoring, backups, small content edits, and the security and dependency work that a hand-coded site needs far less of than a WordPress one. Plus your editing portal, so most changes you would otherwise be paying for you simply make yourself.
One monthly fee, no tickets, no hourly billing for a paragraph change, and no annual price rise because a platform put its own prices up. If a month goes by and we did nothing for you, we will say so rather than invent a report.
Marketing is separate and optional: local SEO, ads, an AI agent on the phone, or the automation behind the follow-up. The care plan keeps the site alive. Those are what make it earn.
For a small business in Palm Beach County, yes, and we will be direct about why: there is no agency floor to cover, so the same work costs less here than downtown. What we are not is the cheapest. If the budget is a few hundred dollars all in, we will point you at the right option for that rather than sell you a thinner version of this one.
If all you need is a simple website or basic monthly maintenance, I know teams who will look after you well for a few hundred a month. I take no cut for sending you there. I would rather give you a straight answer than take work I am not the right person for.
Thirty minutes. We can talk about money at the end, once we both know whether there is anything worth doing.
